Alcohol Prevention | Miners

Locke and Stache partnered with the Community Partnership of the Ozarks to deliver a humorous and memorable video campaign aimed at preventing adults aged 21-25 from purchasing alcohol for minors. Through research and direct interviews with interns from the Community Partnership, we crafted a relatable and thought-provoking narrative. The campaign's striking imagery of rugged, old-school miners juxtaposed with our young adult, Jen, helped drive home the core message. The project included 30-second, 15-second, and 6-second cuts tailored for various media platforms.